advertising
Concept, creative development plus strategy. Art direction, graphic design, and photoshop.
Advertising campaigns
DSS RESEARCH
ad campaign
Advertising presentation won the account. X-Rays using items themed to visually prove that you'll need to look closer to discover the correct conclusion. Targeting data gathering and analysis for healthcare, technology, and automotive industries.
Assorted Collateral Concept: Re-introduce new brand in all media with the message that they look beyond the surface to form the big picture.
Fort Worth Zoo (MOLA)
“Riddle” campaign
Series of puzzlers that generate curiosity and excitement for the new Museum of Living Art.
outdoor board with extension
First Choice Emergency Room
YouTube non-skippable six-second ad campaign
Promoting brand awareness, as well as a reminder that nobody expects or plans for an emergency, at any age. Set up as a targeted spot that plays before a YouTube video. Using the familiar movie trailer rating theme to explain that all ages are admitted, spotlighting the difference between an ER from an urgent care.
Involvement includes editing and sound design.
6s bumper ads
Ashworth Career College
inspirational T-Shirt statement enrollment ad campaign
Following the engagement target of ‘shotguns & pick up trucks,’ the idea developed to use iconic T-shirt sayings with a twist to promote Ashworth as an affordable education/lifestyle solution.
facebook sponsored ad/post
Premier Independent Physicians
facebook ‘Independent’ ad campaign
Medicare-focused brand campaign - Strengthen the brand name recognition by relating to the importance of being independent from illness, by staying healthy through scheduled medical visits.
Involvement includes writing
facebook sponsored ad/post
Pizza Hut
Personal Pan Pizza rebrand - relaunch campaign
Re-introduce Kids Meal mini-pizza as adult “Fast Food” alternative. Build brand as Pizza Hut’s new “Personal Pan Pizza.”
ad/FSI/poster
outdoor
American Airlines
example from a campaign series
Centered around Seat-TakeOff sweepstakes to win actual airline seats and a trip for two.
Michaels Stores
example from a campaign series
Holiday advertising
Total Rewards
comp - campaign
Loyalty and rewards program’s new features that can be saved or banked “Now or Later” across all Harrah’s Entertainment, Inc. properties.
Harrah’s Casino
comp - “Peek” campaign
Position Harrah's Casino and Hotel in New Orleans as a hedonistic French Quarter unique alternative destination to Las Vegas.
Harris, Fimley & Bogle
ad campaign - comp
Advertising presentation won the account. Re-introduce the law firm as HFB (removing the focus from the three founders, as the law firm continues and grows), serving their clients as “true” advocates who protectively guard and shield their patrons from conflict. Centered on their clients photographed holding the shield symbol.
The T - PSA workingforcleanair.org
comp - campaign
Proposal to introduce the first annual ozone awareness PSA for the Fort Worth Transportation Authority to help promote public transit.
