Creative development, graphic design, art direction, through production.
One of the leading patient-centered healthcare services company transforming the delivery of healthcare via patient-centered, conveniently located strandalone Emergency Room facilities.
Facebook timeline cover photo
Employee breakroom poster
Use of strategic words that have ‘us’ or ‘u’ inside them: courageous • foucs
Headline: Stand out.
Subhead: You are changing the face of health care.Headline: You are what makes us successful.
Subhead: You and us, making something greater.
Corporate lobby banner
Corporate commumication examples
• The Blue Book - Team member handbook defines Adeptus Health’s culture, mission, vision, and values.
• Social and intranet banners - Assorted internal and external announcements.
• Corporate communications newsletter - Adeptus Connect. Emailed out as a PDF with active URL links.
Trade Show booths
RECRUITMENT FOR FACILITY STAFF
RECRUITMENT FOR PHYSICIANS
ER Physician
recrutment flyers
branded for National Medical Professionals
Creative development, design, art direction, through production: Assorted trade show staffing materials. Designed NMP logo.
TARGET
PHYSICIANS
TARGET
HEALTHCARE EXCUTIVES
City Hospital Emergency Care Center
outdoor advertising
Partner Branded
telehealth video service marketing flyers
Promote virtual remote care for patient engagement with a face-to-face ER physician for clinical advice, without going to a physical facility, unless mutually decided as necessary.
Creative development, design, and art direction: Layout and produce flyers to email, fax, and print.
Telehealth Virtual Visit
YouTube advertising
First 5 seconds unskippable. Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video. (First Choice Emergency Room example).
Creative development, direction, art direction: Script, editing and sound design.
First Choice Emergency Room
Local sponsorship
Support brand awareness through community high school program ads.
First Choice Emergency Room
sponsorship of Frisco RoughRiders ad
Support brand awareness through local sponsorship of Minor League Baseball team.
Facebook timeline cover photos
First Choice Emergency Room
facility event invitation series
Creative development, design, art direction, through production: Field Marketing Team personally hand-delivered invites throughout the community. Introduce and establish awareness for ER facility’s capabilities with a focused outreach towards medical practices.
FACILITY
TARGET MARKETING
Marketing Infographic timeline
Phased Target Invitations
First Choice Emergency Room
ER comparison guide brochure
Consumer handbook that explains benefits and differences between a standalone emergency room, hospital ER and an urgent care facility.
First Choice Emergency Room
social media ad campaign posts
Examples of targeted consumer focused brand-awareness ads that link to more informative benefits.
First Choice Emergency Room
Catch The Flu promotional event
Seasonal microsite/blog, informational video promotional shorts on the website, YouTube, and Facebook, with SEO remarketing ads. Build increase brand visibility, recognition, and education.
poster/flyer
handout
Flu awareness clue and contest - video
Part of a series that showed helpful steps on how to prevent the spread of the Flu. Each weekly video (4 total) offered clues to questions that would be correct answers to a promotion social media sweepstakes.
teaser example - lead to contest microsite
First Choice Emergency Room
WHAMbulance monster truck events
Built community awareness for new and legacy standalone ER‘s.
This unique branded ambulance monster truck became a ‘viral’ ambassador. With face-to-face photo experiences shared through social, building brand awareness of the company, combined with all the integrated themed marketing elements.
Designed logo and monster truck wrap graphics: Created and supervised overall integrated visual design language.
Event announcement flyers
Outdoor Saturday events helped build drive-by traffic recognition for new location grand openings. Encouraged community residents to tour the facility and share on social.
Photo retouching examples
Photoshop image editing, and art direction: Enhance the existing picture. Cleanup and remove unwanted elements and or add new background or sky. Also, brighten the eyes and teeth of the subject image as needed.
