Creative development, client presentation, art direction, with casting and photoshoots through production.

Holiday advertising template design

Advertising presentation won the account. Position Michaels as the leading expert source for creative DIY ideas in home decor, and craft projects.

Home decor, art and craft project campaign

mc_ad_ornamen RGB
ad dss-Concept%28X-ray%20Foot%29_rgb-sm
ad dss-Concept%28X-ray_Hand%29_rgb-sm

Advertising campaign

Michaels_ad_knitting_crop RGB-sm
Michaels_mch_ads_crochet cr-RGB-sm
Michaels_Wedding_ad_comp_cr RGB-sm
mch10247_halloween_ad_crop RGB-sm
Michaels_Holiday_Decor_ad RGB-rt-r2

Original client presentation 

Concept for print ad campaign. Create awareness and demand for Michaels products and ideas.

Michaels_comp_TreeAngel_01
Michaels_comp_GingeHouse_01

photoshoot sketches for client approval

2004_Michaels_Concepts holiday_ads2
2004_Michaels_Concepts holiday_ads3
2004_Michaels_Concepts holiday_ads-sm
2004_Michaels_Concepts holiday_ads5
2004_Michaels_Concepts holiday_ads4